What is a certificate of deposit?

A page I created copy for with the DMT Content team at US Bank.

  • At the time, interest rates were rising, and we wanted to communicate the value of using CDs to a broad range of commercial banking clients

  • My task was to create easy, accessible copy explaining how CDs could be used as a hedge against inflation and to accomplish easy cash management

  • I worked with the content strategist and the content team to create actionable copy

  • We saw a spike in in-store visits to US Bank branches to inquire about this product.