What is a CD Special?

The second page I helped design content for as part of US Bank’s CD initiative. This was a more demand generation style effort.

• This page was created to promote US Bank’s CD special product, with specific functionality including a rate calculator and a call to action that helps users find the best rates in their local area.

• I was assigned the job of creating micro copy that was used in both US Bank’s desktop site and their mobile app to enable the functionality of the the rate finder and the rate calculator, as well as the general copy of the page

• In addition to working with the content team and my strategist, I collaborated heavily with our UX designers and the web dev team

• Sales results for this product exceeded targets, and we achieved great results for web metrics such as time on page and bounce rate