TD Bank - Balance Transfer Offer

As the content designer for the Blueprint team, I was responsible for aligning copy between desktop and mobile platforms, and creating new copy that was part of the new workflow that we designed.

• I worked with product owners, UX designers, the TD content team and the TD web development team in the center of the a hub, working to craft copy that maintained functionality and brand voice.

• Copy was designed at the 4th to 6th grade reading level, with an professional yet friendly and energetic tone as per TD brand guidelines. I was responsible for copy from ideation, through the MCD creation and design process, all the way through to compliance approval and publishing by the web dev team.

• This was a multi-year project of which I was but a part, but positive feedback was gotten from user testing, and each of the teams involved hit deadlines. You can find my work at TD Bank’s credit card offer page, or check the balance transfer function in your TD app - you’ll see my work there!