This article was one I crafted for Victorious SEO, as part of my freelance work. The client needed a piece that described their revolutionary work in creating a sustainable leather goods business for women in Ethiopia. Here, women with skills in traditional Ethiopian leatherwork create bespoke handbags using locally sourced and sustainable materials (namely, locally sourced leather.)
I was provided with research materials. I outlined and then wrote copy that detailed the production process, the environmental impact of how the local manufacturing was done, and how Parker Clay provided educational and health care benefits to employees. Parker Clay also provided superior pay compared to local market rates. This enabled their workers to support their families and eventually purchase homes
This was the best-performing article of my tenure with Victorious SEO, with my manager showing me a 50% increase in SEO performance on a per-page basis on the Parker Clay website.