This is an example of my humorous blog writing, used to address serious SEO issues. One of the first pieces of work I did as a content writer in 2014, this piece pokes fun at the current state of digital marketing at the time.
I prepared my outline by the absolutely and utmost serious method of querying marketing colleagues inside and outside of Didit, walking the work floor with a pen and pad
After composing a first draft, I got together with my manager and optimised for SEO. Searching for lame marketing phrases in Google Adwords was one of the silliest things I ever used that platform for!
Once published, we saw a spike in traffic off of our socials and via a matching hubspot email campaign that drove a 25% increase in SEO traffic, with matching lead flow
In this case, being lame worked!